General Manager, Creative MattersEliana Katz began her love for the human psyche as an undergraduate at University of Maryland, graduating summa cum laude with a Bachelor of Science in Psychology. After school, she went on to work for a major Inc 500 marketing firm in New York City, starting as Publisher Support for their Display Advertising division, and moving into Sales Account Management & Client Services for their SEO division. Pursuing west coast climate, she moved back to Los Angeles in 2009 where she became Social Media Manager for The Coffee Bean & Tea Leaf, a leading retail coffee chain with 800 stores worldwide, through a role at a boutique social media agency. But Eliana believed in more than 'likes' and 'click-throughs'- she was hoping to find a path that would harness both her marketing skills & her more altruistic side. That path led to Creative Matters (formerly BTS Communications), where she began as Social Media Manager and is currently General Manager. With new name and new leadership, Eliana is committed to seeing Creative Matters through to a spiritually & financially sustainable future.